FrieslandCampina joins the Telenet Superprestige as Main Partner

The Telenet Superprestige gains a new Main Partner with FrieslandCampina. The dairy company is committing to the oldest cyclo-cross series at least until the end of the 2026–2027 season.

FrieslandCampina is a global company that supplies products to over 100 countries and has operations in more than 32 countries. With this partnership, FrieslandCampina aims to strengthen its position as an attractive employer by increasing its visibility among a broad and engaged audience in Belgium. This audience has a deep passion for cyclo-cross, actively follows the races, and often watches together with their families along the course. As Main Partner of the Telenet Superprestige, FrieslandCampina is creating an authentic and impactful platform to highlight its role as an employer.

Although many people use FrieslandCampina products daily or grew up with them, the company is less well known as an employer. Through this partnership, FrieslandCampina seeks to build that connection and show what it means to work there: contributing to an inspiring, innovative, and sustainable organization.

Melanie Jansen, Lead Employer Branding Benelux: "Everyone knows FrieslandCampina’s products (Campina, Cécémel, Lattiz, Debic...), many people use them daily or grew up with them. What’s less known is that behind these products stands a team of passionate professionals. Through our partnership as Main Partner of the Telenet Superprestige, we are increasing FrieslandCampina’s visibility as an employer and showing that working with us means contributing to an innovative, sustainable, and inspiring organization. This platform offers us a unique opportunity to position our employer brand in an authentic and impactful way."